01
She & HER × K Stewart Foundation · Round 2

After the doc
that landed.

What you said back to us on the call. The shape we're actually building. And the 60 days we have to do it in.

By Desirée Yvonne Mayon · CEO and founder, She & HER · For K. Stewart & Kiralee · May 12, 2026
01 · What landed

The doc did its job.

"I think that the doc was gorgeous. I love the check-in as a next step. You captured where we're at." K. Stewart — on the call, May 12, 2026

You read the doc. You cried over it. You said back to us almost every lane we'd named — data, family services research, sponsorship outreach, brand voice, logistical work — and then you added something we didn't put in v1, which is the whole point of this doc.

Round 1 was a sketch. Round 2 is the shape.

Data lane = anchor
Family services research, biggest lane
Sponsorship + brand voice support
Desi off community-building
Wireframe approved
Friendship-tier rapport

What shifted on the call.

Five things moved from "where we grow into" to load-bearing. These are the v2.

The big one

KSF becomes She & HER's charitable leg.

K said it plainly: "I would like us to be your charitable leg." The foundation isn't a partner adjacent to the app — it's structurally downstream of it, designing programming on whatever the data surfaces.

The loop

App tracks behavior → KSF designs the response.

The ecosystem K wants: She & HER is the jungle where people show up as themselves, behaviors get observed, and KSF builds the culturally-competent interventions for what surfaces. Bypasses Kaiser, Sutter, the reactive systems.

The runway

Sprint already on, May 12 → August 16.

Gala lands June 13 — about a month from this proposal. Pre-gala lift is where most of the urgent work happens. Drive runs through Oakland Pride. NYC Pride sits in the middle.

The leverage

501(c)(3) opens a new sponsorship rail.

Because KSF is a C3, brands wanting to advertise alongside our community pieces can route it as tax-deductible charitable giving. A revenue stream that didn't exist when She & HER was solo.

The team move

AfroTech 2026: KSF rolls under She & HER.

K and Kiralee come to Houston on She & HER's Field Partner credentials. Tickets covered. NDAs going over to the assistant. We walk Afro Tech as one team for the four-stage pitch.

The gut check

Lanes Desi pushed back on.

West-coast residency exodus — too expensive. Co-op equity sale — Desi keeps majority ownership. $30 no-dinner gala ticket — kill. The doc says yes to a lot; this is what it says no to.

02 · The shape we agreed to

She & HER is the ecosystem. KSF is the response.

"We'll just follow the data. Just be data driven. I don't want to reinvent anything." — K

This is the multi-billion-dollar ecosystem K named on the call — and it only works if both sides stay in their lane. She & HER doesn't try to be a foundation. KSF doesn't try to be a tech company. The handoff between them is the partnership.

Charitable Leg Structure

The behaviors-to-programming loop.

The jungle She & HER built. The interventions KSF designs. The wealth vehicle that comes from doing both well.
She & HER ECOSYSTEM people being themselves behaviors observed KSF RESPONSE culturally-competent programming DATA · PATTERNS · NEEDS SOLUTIONS · PROGRAMS Black, masc, eccentric lesbians — and the spectrum that benefits from access built for them
i.

The ecosystem

She & HER's app gives people a verified, safe space to find their human — community, self, someone. They show up. The behavioral analytics K named as our "magic" run quietly underneath.

ii.

The pattern

Data surfaces what we'd otherwise miss. K's example: self-medication patterns tied to childhood trauma between five and eight. Not a hypothesis — a marker we can actually observe.

iii.

The response

KSF designs the program. Culturally-competent, in-community, bypassing Kaiser and Sutter. The foundation builds the intervention; She & HER community is who it serves.

Unlocked by the structure
501(c)(3) advertising = tax-deductible sponsorship rail.

Because KSF is a foundation, brands that partner with us on the educational and cultural pieces inside She & HER can route advertising spend as charitable giving. New revenue stream that solo-tech-company She & HER couldn't access. K named it on the call: this becomes obvious once you see KSF as the charitable leg, not a parallel org.

02
The runway · already on

The sprint is now.

Today's May 12. The gala lands June 13 — about a month from this proposal. Most of the urgent work happens before the room fills. Then the drive runs through Oakland Pride on August 16.

~32 days · to gala · ~96 days · to drive close
03 · The runway

The sprint already started.

Today is May 12. The gala lands June 13 — about a month away. Most of the urgent work isn't the drive that follows it. It's the lift before the doors open: sponsorship packet rewrites, honoree audit, reach-rebate plays, lookbook, Amber's Closet call. The drive then runs from June 13 through Oakland Pride on August 16.

May 12 (now) → August 16, 2026

~96 days · two phases · two anchor activations
MAY 12 Today Pre-gala lift begins now JUN 13 KSF Gala Launch pad Drive opens JUN 28 NYC Pride Greyhound activation Float + KSF lane TBD JUL Reach push Honoree press cycle Sponsorship closes AUG 13–16 Oakland Pride 3-day gala · 50K people Drive closes Aug 16 NOV 2–6 AfroTech post-sprint team rolls under S&H PRE-GALA LIFT · ~32 DAYS THE 60-DAY DRIVE

Phase 1 is the lift K can't see yet. Phase 2 is the drive everyone watches. The proposal exists to make Phase 1 visible — and on the calendar — before the gala lands.

04 · The launch pad

June 13. What we're actually going to do.

v1's gala section asked what you needed. v2 is what we're shipping. None of this waits on the data-lane scoping session — these are the things Desi can move on inside the next two weeks.

Desi-side commits · 30 days out

Six lifts before June 13.

You send the sponsorship packet, the CRM notables list, and the gala budget breakdown. I run the rest.

Sponsorship packet rewrite. Better language for what KSF is actually offering. Reach math built in. So funders read it and know why to write the check.
Reach-rebate play on pre-paid services. The Kissel Uptown Oakland, catering, A/V — already paid. I bring influencer reach to those venues, get a chunk of it credited back. Tito's the same play if we can swing it.
Honoree audit. The current list reads regional. We add mask-women-with-reach (Stud Buds, Jerrie Johnson as the right play, not Amber for this room). Press follows honorees.
Kill the $30 no-dinner ticket. Nobody goes to a gala to not eat. The optics are wrong. Repriced tiers with food included.
Lookbook. So pictures aren't tacky. Styled by an Oakland designer (Shayla — 53K reach) for a credit, not a fee. Gives the gala visual continuity from invite to recap.
Amber's Closet call, scheduled. Get her on the phone this week to map her reach + who she can pull in. Social-media-side activation, not the gala headline.
Jun 13
Saturday · Kissel Uptown Oakland
100–180
attendees targeted
$50K
public drive headline · we'll talk about whether that's the right number
5
honorees confirmed · room for 1–2 more with bigger reach
"I'm out 15k personally for the gala. I am sick of bleeding money out of pocket." K. Stewart — what this sprint actually fixes
03
Hub · Strategy & data

The strategy.

Data is the weapon. Reach is the currency. The engine underneath every commit in the sprint — methodology, matrix, deep dive, brand targets, and the live math.

"Your eye is not my eye. That's what I need." — K
i · methodology

The three plays.

Scrape. Rebate. Convert. The same three moves every brand, sponsor, and honoree gets routed through.
"Everybody's superficial, so let's play on their superficial. So I just use data to be able to articulate it." Desi — on the call
The three plays

Scrape. Rebate. Convert.

The same three moves every brand, sponsor, and honoree gets routed through.
01

Scrape the data.

The AfroTech method. I pulled their public data, surfaced what people were saying out loud about them, and made the reply about fixing each issue specifically. That's how Field Partner became a yes. Same method on KSF's CRM: every name you have, mapped to use case, reach delta, and who's never actually been asked. Deliverable is a one-pager — your eye that sees "these are the people I know" becomes mine that sees "here's what each one is worth in the 60-day window."

02

Run the reach rebate.

Kissel Uptown Oakland (Hyatt Unbound Collection) is the venue. K has a discounted room block already negotiated — discount + total TBC, pulling from K's records in the working session. We can push toward a full comp if the names we bring are big enough. Same play for catering, A/V, anything pre-paid. The script: "this is what my reach is bringing your venue this weekend — give me the room back, or I'll credit the spend somewhere else and route the reels through them instead." Pre-paid isn't paid forever. It's paid until I make it a different deal.

03

Pitch the conversion.

The brands that move money in 2026 aren't moving it for diversity. They're moving it where reach × audience-fit × ESG-deductibility lands. KSF being a 501(c)(3) unlocks the third lever. She & HER's reach math unlocks the first two. Together we walk into Tito's, Uber, hospitality with a number, not a narrative. We "study which places are losing money or saying a thing out loud," then we pitch them on the deal.

ii · the scan

The honoree + influencer matrix.

What you have. What I add. What each one converts. Anchor-tier rows are highlighted — the names that move the press cycle when announced.
Name Reach Tier What it unlocks
Jerrie Johnson Prime · NYT Style · GLAAD-tier press · live ambassador thread Anchor honoree · Desi-brought Tye-on-Harlem arc. Founding-ambassador pitch sent 2026-05-12. Press follows the bridal-week-to-real-app arc.
StudBudz ~113K IG · 78K Twitch · WNBA · DoorDash, TOGETHXR, Playa Society deals Anchor · WNBA mainstream Courtney Williams + Natisha Hiedeman. Hot Pink Haze All-Star takeover. Note: duo split Apr '26 — individual stars play now available.
Amber's Closet 517K IG · MN2S booking · NYC Pride affiliated · own clothing line · Shorty Awards alum Anchor · Social Amber Whittington. Pre-event social + media strategy lead. Pulls I Am Muse + Easy off her own follow.
Easy @ezee · ~2M general · No Homo Show guest · friends with Amber Free lift · routed via Amber PR-cleanup angle. She has reason to show up for free. Mass-general reach Amber alone can't touch.
I Am Muse @iam.muse · arts sapphics · stylist + creator Stylist + press · Desi-brought Lookbook pull. Arts press visibility. Aesthetic credibility for the gala images.
Shayla @itsshaylajames · ~53K · Oakland designer · Desi-direct Local designer · Desi-brought Lookbook credit, not fee (~$100 ask). Visual continuity from invite to recap.
Mayor Barbara Lee 52nd Mayor · first Black woman · sworn in May '25 · @mayorbarbaralee Civic · K-confirmed Municipal asks downstream. "The mayor was there" photo carries for 12 months of funder decks.
Councilwoman Rowena Brown At-Large since Jan '25 · openly queer · Mills/UC Law SF · @rowena.brownoakland Civic · K-confirmed "Proud African American queer woman" — her bio. LGBTQ+ council voice, vocal on gender-affirming care.
Faatimah A. Founder + CEO, WPBA · Team Jamaica PG · 2022 Woman of Courage · Nike Sports Camps director · FIBA-certified league · SF Chronicle, KQED, KTVU coverage Civic · sports founder Founded WPBA (2022). Direct WNBA pipeline. Opens Nike-tier sports apparel asks. Same Oakland ecosystem as KSF.
Big New Energy @big.nu.energy on IG + TikTok · @_aliciafreeman_ · Richmondside Feb '26 feature · East Bay storyteller Cultural · K-confirmed Alicia "Nunu" Freeman, 31. Hidden-gems content for the East Bay. Hyperlocal trust no ad spend can fake.
DJ Lady Ryan ~16K IG · 20yr Bay Area · KALW 91.7FM · WNBA Valkyries DJ · Soulovely co-steward (15 seasons) · City of Oakland LGBTQ honor 2023 · Best Bay Area DJ 2023 Cultural · anchor Co-steward of Soulovely. Cofounder of Golden Ratio. Valkyries DJ is the bridge to StudBudz.
Each name links out to their primary public profile. The "reach" column is multi-channel — IG / TikTok / press coverage / brand deals / awards / institutional roles — not just follower counts. Highlighted rows are anchor-tier. The next chapter expands each one with full intel, networks, and the exact conversion play.
iii · the read

Deep dive — the humans.

The matrix is the scan. This is the read. Cards sorted by tier — anchor first (highest conversion leverage), then civic, cultural, and the specialist + private-network lane.
Anchor tier · highest conversion leverage
Anchor · live thread

Jerrie Johnson

@jerriejohnson · PR rep: jerrie@creatorscollective.agency · IMDb

Played Tye on Harlem (Prime, 2021) — fictional Black sapphic founder of a queer dating app. NYT Style covered her + fiancée Dria Brown at NY Bridal Week (April 2025). Live ambassador thread already open — equity-only founding-ambassador proposal sent 2026-05-12, awaiting PR-rep reply.

She & HER's most load-bearing reach asset right now. For KSF: the honoree drop that travels. Press follows the bridal-week-to-real-app arc — reporters haven't filed it yet but already have the receipts.
Anchor · WNBA mainstream

StudBudz

Courtney Williams + Natisha Hiedeman · @studbudz · Twitch · ~113K IG · 78K Twitch · TOGETHXR · DoorDash · Playa Society deals

Minnesota Lynx duo whose unscripted Twitch streams + Hot Pink Haze WNBA All-Star Weekend takeover (2025) became the biggest sapphic-mainstream-sports crossover in years. ESPN, SI, Yahoo Sports covered the empire. Note (Apr 2026): duo split — Hiedeman traded to Seattle Storm, Williams a free agent. The "duo" brand is in transition.

DJ Lady Ryan is the bridge — she's the Valkyries DJ. WNBA back-channel exists. Individual-star play is what's available now: Williams = Lynx-side anchor, Hiedeman = Seattle/Bay Area double-coast opportunity.
Anchor · social

Amber's Closet

@amberscloset · Amber Whittington · YouTube · Linktree · 517K IG · MN2S booking

LGBTQ+ creator-activist-host. Ten years of audience capital. Owns a gender-neutral clothing line (her own store). NYC Pride affiliated, booked through MN2S. Open and active on brand collabs (IZEA marketplace, recent Get Toys partnership with custom promo code).

Mid-tier honoree if she'll show. Real value is social-media strategy lead + curator for the studs-with-femininity campaign she already runs. Pulls I Am Muse + Easy off her own follow. Direct conversion path to apparel + lifestyle brands.
Civic tier · Oakland institutional anchors
Civic · municipal

Mayor Barbara Lee

@mayorbarbaralee · mayorbarbaralee.com · 52nd Mayor of Oakland (since May 2025)

First Black woman to serve as Mayor of Oakland. Inaugurated at Jack London Square (May 2025) + Sunday community celebration (June 8). Inauguration priorities are exactly KSF's adjacency: public safety, economic opportunity, homelessness. Already on K's calendar for the gala.

Institutional weight. "The Mayor was there" photo carries 12 months of funder decks + ESG-asks credibility. Municipal asks downstream — KSF as the trusted community partner the office routes to.
Civic · queer council voice

Councilwoman Rowena Brown

@rowena.brownoakland · City of Oakland · Oakland At-Large, sworn in Jan 2025

"Proud African American queer woman" — her own bio. Vocal on gender-affirming care + LGBTQ+ rights at council. Path: Laney College → Mills College → UC Law SF. Award-winning community organizer pre-office. Already coming to the gala.

Cultural alignment double-down. She speaks the language KSF speaks. Her endorsement reads not-just-municipal-but-community. Bay Area Reporter + queer press follow her endorsements.
Civic · sports founder

Faatimah A. (Faatimah Amen Ra)

LinkedIn · womenspba.com · Founder + CEO, WPBA · Team Jamaica point guard · Oakland

Founded the Women's Premier Basketball Association (2022) — direct WNBA-pipeline developmental league. 2025 season home opener at Oakland Hills Campus (June 8). Covered by Oaklandside, KTVU, Oaklandish. Also serves as Nike Sports Camps director. Played professionally around the world before returning to Oakland to build the missing infrastructure.

Women's-sports founder bridge in KSF's home city. Opens Nike-tier apparel + Gatorade + beverage asks. Cross-promo into WNBA-adjacent audiences. WPBA's Oakland ecosystem overlaps KSF's — natural co-honoring with She & HER's tech-and-data lane.
Cultural tier · Bay Area infrastructure
Cultural · anchor

DJ Lady Ryan

@djladyryan · ladyryan.com · Soulovely · KALW 91.7FM Weds 10p–12a · Best Bay Area DJ 2023 (BAR)

20-year Bay Area DJ. Co-steward of Soulovely — Oakland queer/trans-BIPOC monthly affair, running since 2011. Cofounder of Golden Ratio (Oakland queer-joy bar/lounge). Official DJ for WNBA's Golden State Valkyries. Radio show on KALW every Wednesday.

Already KSF-shaped — Oakland queer infrastructure literally. The Valkyries gig is the bridge to StudBudz + the WNBA sapphic universe. KALW radio is a content channel KSF can plug into for the 60-day drive ("featured cause" segments).
Cultural · hyperlocal

Big New Energy

@big.nu.energy · @_aliciafreeman_ · Richmondside feature · Alicia "Nunu" Freeman, Richmond CA

31, lived in Richmond almost her whole life. Hidden-gems content for Richmond + Oakland + East Bay (ninja gym, zen gardens, long-running local businesses). Featured in Richmondside, Feb 2026. Started zen-garden content to manage her own depression — the personal-civic crossover voice. Doesn't currently earn from socials; long-term goal is to consult for local businesses.

Hyperlocal trust KSF can't fake. Doesn't cost much because she's not monetized yet. Trade: gala content + community spotlight + first paid consult retainer from KSF. She tells Oakland's KSF story in her own voice — her audience trusts her over any ad spend.
Specialist + private network
Stylist · routed via Amber

I Am Muse

@iam.muse · arts-sapphic creator + stylist · audience in the "artsy Sapphics" lane

The "artsy Sapphics" pull K named on the call. Likely activation: lookbook visibility + arts press, routed through Amber's follow. Aesthetic credibility for the gala images; she shows up alongside the Oakland designer-led visual direction.

Route the outreach through Amber's network. Lookbook contributor first; mid-tier honoree slot if reach math lines up.
Free lift · routed via Amber

Easy

@ezee · ~2M general · No Homo Show guest · friends with Amber on IG

~2M-follower mass-general creator. Recent No Homo Show recording caused some heat. Friends with Amber — Amber defended her publicly, so the bridge from Amber's confirm is real. Read the latest on the situation before pitching — if cleared, this is a free lift Amber alone can't deliver.

If clear of the storm: mass-general reach Amber alone can't touch — PR-cleanup angle aligns her incentives. If still mid-storm: park until Q3.
Private network

Shayla

@itsshaylajames · Shayla James · Oakland designer · ~53K reach

Oakland-based designer. Not publicly out as queer per Desi — Desi-direct network rather than open outreach. Reasonable ask (~$100 credit-only) given the relationship. Style-by-Oakland's-own credit instead of fee — visual continuity from invite to recap.

Lookbook stylist for the gala. Press-grade images at a designer rate. Desi pulls her in directly — no formal outreach needed.
Conference track only

Sir Athena (Moo)

K's cousin · Detroit → Houston · kink-event curator

Detroit-born, Houston-based. Curates kink parties (per K on the call). K explicitly named her as candidate for the lifestyle-brand activation track — not the gala. Sex-positive conference programming at Oakland Pride or AfroTech.

Activate for Oakland Pride conference track (Aug 13–16) or AfroTech (Nov 2–6). Different audience: adult-themed, pay-to-host brand sponsorship model. KSF stays out of the gala-side conversation.
iv · the targets

Which brands. Why. In what order.

A live recommender. Tell the pipeline what we're trying to accomplish — funding the gala, recovering pre-paid services, NYC Pride amplification, year-round operating support — and the brand list re-ranks against the goal mix, the ask we're willing to make, the time we have to close, and which brands actually align with the cause.

Configure on the left. Recommendations re-rank on the right with fit scores. Top result is the brand to walk in with this week.

01 · the goal
What are we trying to do?

Multi-select. Recommendations re-rank as you change the goals.

02 · ask size
What's the largest ask we're open to?
Max ask per brand $25K
03 · speed to close
How many weeks until you need this in hand?
Weeks to close 4 weeks
04 · constraints
Optional filters.
Ranked brand recommendations
—
05 · the close

The math.

Reach, sizing, recovery, scorecard, funnel, benchmarks. The numbers under the strategy — all rough pencils, sharpened in the working session.
01 · honoree confirmations
Check the anchors you can actually book.

Aggregate reach and the 60-day drive total recompute live as you toggle who's in the room.

02 · sponsorship close rate
Each ask has an estimated close probability.

Drag the sliders — sponsorship pipeline EV recomputes from ask midpoint × probability across categories.

03 · press amplification
How much does the honoree drop get amplified?

Single press pickup multiplies confirmed-anchor reach. Conservative 3×. Strong national pickup 10×+.

Honoree announcement multiplier 7×
Live · pre-event
—
Aggregate sapphic-relevant reach
Confirmed honorees × press multiplier
Live · pipeline
—
Sponsorship expected value
Ask midpoint × probability across categories
Live · 60 days
—
Drive total projection
Against $250K operating floor
$0 $250K floor $500K
The logic behind the model

What the engine is actually doing.

Six behavioral-economics principles drive the pipeline above. Some are baked into the math; one fires live as you toggle honorees.

01
Social proof / bandwagonlive

When 3+ anchor honorees confirm, brand close probabilities lift system-wide. Tito's signing makes the wine partner ask easier; Amber confirming makes Ezee a likely free lift. Captured live — when 4+ honorees are checked above, the engine applies a +15% bandwagon boost to the drive total and shows the "social proof active" indicator in the outputs panel.

02
Anchoring / price

The public drive headline is $50K. The internal floor is $250K. Two ask-bands operating on the same audience — the low anchor is a low-friction donor entry point ("I can chip in $25"); the high anchor is what actually fills KSF's operating budget ("we need three table sponsors at $2K each, four brand sponsors at $25K each").

03
Scarcity / waitlist value

Gala capacity is 180. Realistic-scenario demand is 3,600+ RSVPs. The 20× oversubscription is itself a fundraising asset — the waitlist becomes a warm post-event donor pipeline worth ~$50–150K incremental, on top of the in-room revenue. Modeled explicitly in the conversion funnel below.

04
Reciprocity / in-room conversion

Attendees who experience the gala feel reciprocal pressure to continue supporting. Industry-standard 25% post-event donor conversion among attendees — captured in stage 5 of the conversion funnel. Reach math feeds the funnel; reciprocity decides what comes out the other end.

05
Decoy pricing / three sponsor tiers

Recommended sponsorship structure: $5K · $15K · $25K. Most brand closes will land in the middle tier — pulled there by the decoy of the highest tier (makes $15K look reasonable) and the floor of the lowest tier (frames $5K as the polite floor). The ask-midpoint × probability math in the engine assumes this distribution.

06
Loss aversion / the rebate play

Kissel and catering vendors won't return money they've already received. But they'll lose the future relationship — and the lookbook reels their venue gets featured in — if they don't rebate. The reach-rebate pitch is framed as future-loss, not past-gain. Vendors give back faster when they feel they're losing the upside.

07
The reach number itself / multi-platform aggregation

Each honoree's reach figure in the pipeline above is a cross-platform aggregate — IG follower count weighted by engagement, plus TikTok / Twitch / YouTube / Substack / radio audience / press syndication where verified. Not just IG. Civic honorees especially weight toward institutional press (Oakland press circuit, KQED, KTVU, SF Chronicle) rather than social.

peer band · year 1 context

Black queer-women-led foundations typically land Year 1 galas at $100K–$300K. Mid-range ≈ $150K. The high end (national press + anchor honoree confirms) clears $300K+. That's the band to read the live drive total against — not the public $50K headline. Benchmark ranges are rough industry estimates, verifiable against named comps in the working session.

e · funnel

From honoree announcement to a check in the door.

Industry-standard conversion rates for influencer-driven nonprofit events. Conservative at every stage — drop-offs compound.

STAGE 1 · ANNOUNCE STAGE 2 · CLICK STAGE 3 · RSVP STAGE 4 · ATTEND STAGE 5 · DONATE ~500K impressions ~12K visit event page (2.5%) ~3.6K RSVP (30%) ~180 attend (capacity) ~45 day-of donors (25%)

Top-of-funnel reach is oversubscribed — gala capacity is 180, but realistic demand-side is 3,600+ RSVPs. The waitlist itself is a fundraising asset. Every person who RSVP'd and didn't get in is a warm post-event donor target via email + remarketing.

Post-event donor revenue (waitlist + audience-driven, $25–100 average): ~$50–150K alone, on top of the in-room revenue lines in the scorecard. The funnel doesn't end at the door — it ends at the year-end giving cycle.

The strategy

$50K is the headline. $250K is the floor.

The pipeline above is the model — adjust the honoree confirms and close rates and watch the floor move. The strategy isn't "work harder." It's see further. With three of six anchors confirmed at realistic close rates, the projection clears the floor. Most of the variance lives in the brand-sponsorship line. Your eye + my eye = the deal we both want.

04
What we grow into

The lanes.

Same anchor as the original doc. Two lanes promoted. One added. Two parked. The shape of what gets bigger after the gala lands.

06 · The lanes

What we're growing into — updated.

Same anchor as v1. Two lanes promoted. One added. Two parked. Click any lane to open it.

Data & Impact Measurement

The anchor. Still your stated #1. Still ours to lead with.
Anchor All pillars 6–8 weeks
+

What we build

Measurement framework mapped to safety / access / family / education. 2–3 KPIs per pillar, chosen with you. Lightweight tracking setup. Quarterly impact report template — board-ready, funder-ready.

v2 addition

This framework is now also the signal-source for the behaviors loop. Every KPI you pick is potentially a programming trigger downstream. We scope the measurement and the loop in the same session.

Behaviors-to-Programming Loop

The structural shift from v1. KSF designs interventions on what the app surfaces.
New in v2 All pillars
+

What we build

The pipeline from observed behavior → identified pattern → KSF-designed program. K's grief / self-medication example is the first candidate. We pick one behavior pattern as the proof-of-concept and ship a culturally-competent program around it.

Why it's load-bearing

This is what makes KSF the charitable leg, not a partner. The foundation isn't reacting to community asks in the abstract — it's reacting to specific, observable, in-community patterns. Funders read that as a different kind of org.

Family Services — Masc Parenting Co-Research

K named this "probably the biggest thing." Promoted out of slow lane.
Family Services Promoted in v2
+

What we build

K's lived experience getting pregnant masc-presenting is rare primary-source insight that almost no platform has. Co-research user needs around queer family-building, structured deliverable that feeds the family-services pillar and the She & HER family-building features both.

v2 timing

Still won't be rushed — this work earns the right to be done. But starts parallel to the data lane in the same scoping session, not after it. The premise K named (mask-of-center lesbian outward through the spectrum) is the order we build around.

NYC Pride 2026 — Co-Activation

Supper club lane open. Bigger lane is the cultural framing.
Access Safety Family Services
+

What's open

She & HER's NYC Pride 2026 is confirmed — float, brand activation, Greyhound busing. Inside that weekend, KSF lands a shape we co-design. Supper-club concept is the obvious candidate. Uber women-only-drivers tie-in is in motion (cross-pollinates with KSF's Sonia Meadows / Uber Atlanta contact).

What we held the line on

Not a west-coast residency exodus from anti-rights states. Desi's pushback: too expensive, too non-equitable. The workaround framework is mobile residency, not busing whole humans permanently across the country.

Oakland Pride — Aug 13–16 Co-Activation

KSF is the official city partner. She & HER activations welcome inside the conference.
New in v2 Access Education
+

What we build

50,000 people, three days. She & HER activations inside the conference (Powder Room track candidate, app-launch moment, small-group experiential). Closes the 60-day drive.

The bridge to 2027

If '26 works, this is also the testbed for the "party-only → conference / career / services hub" arc K wants Oakland Pride 2027 to make. We're piloting the format inside the existing event.

AfroTech 2026 — KSF Rolls Under She & HER

Field Partner status confirmed. K + Kiralee come to Houston on our credentials.
New in v2 Education Nov 2–6, 2026
+

What's covered

Whole KSF team rolls under She & HER for AfroTech. ~$1,200/seat covered. Four stages pitched (founder-finder workshop, data ethics, brand voice, product). NDAs going out to assistant in the next 48 hours.

Why this matters

K + Kiralee in the building means KSF is part of the She & HER story at AfroTech, not a footnote. We pitch the charitable-leg structure to investors and partners who are already in the room, not a separate roadshow.

Case Steward Academy — Mentorship Pipeline

Career pathways for lesbians in safety, security, marketing. Plus the She & HER intern channel.
Education Slower lane
+

What we build

She & HER guest mentors, a sponsored track, or a co-designed data-literacy module. The next generation of KSF community reading the same dashboards we built for KSF.

v2 addition

She & HER's college intern pipeline plugs into KSF's grunt-work asks. Whatever the foundation needs hands on (event logistics, content, research support), interns route through with She & HER emails so we stay on the same mainframe.

501(c)(3) Sponsorship Rail

Reframed in v2: not "later" anymore — unlocked by the charitable-leg structure.
Activated in v2 All pillars
+

The shape

Brand sponsorship spend routes through KSF as tax-deductible charitable giving when paired with educational / cultural She & HER programming. Different funder pools open up — corporate ESG dollars, not just venture or grant.

What changes from v1

v1 had this parked as "looking into" — needed trust record. The charitable-leg structure replaces the trust record with the structural one. So this becomes the second revenue rail we're actively pitching alongside the data lane.

Parked. Looking into. Not now.

Things K raised that aren't dead — just not in the 60-day window.

Parked · future
Streaming / content arm

KSF media production spaces + She & HER community = loud voices invited to content tracks. "Like To Be but not gross." Lives downstream of the community piece being healthy first.

Held the line
West-coast residency exodus

Mobile-residency framework instead. People keep their state for voting / rights anchoring, gain access to West Coast services without uprooting. The pipeline matters more than the bus.

05
Cadence + asks + what's next

Working together.

How we hold each other accountable for the 60 days. What I need from you. What I'm shipping. And the call that opens the working session.

07 · How we work

What we agreed about cadence + ownership.

01

No 48-hour silence on sprint items.

If we're inside the 60-day window, hearing from each other matters. Not because anyone's clocking response time — because the dates don't move and we don't want surprises three days before the gala.

02

Desi pitches at meetings, not in inboxes.

You bring me into the room — I'll come ready with the proposal in hand. The constant follow-up emails are the part that doesn't work. Proposals get sent. Meetings get pitched. Texts handle everything else.

03

90-day stints, then equity + salary.

We treat the next 90 days as how-we-work. After day 90, we sit down for the equity and salary conversation. K asked plainly. The answer was yes — founding members means founding movement, and founding movement gets a share.

From you, this week

What I need from K + Kiralee.

  • Sponsorship packet — the current version. I rewrite from there.
  • CRM notables list — names you already have access to, with rough relationship strength.
  • Gala budget breakdown — what's been paid, what's outstanding, where the hotel discount actually sits.
  • NDA targets — I send NDAs through the assistant; you both sign.
  • Amber availability — let her know I'm reaching out so the intro lands warm.
From me, this week

What I'm shipping.

  • This proposal — v2 lives. Read at your pace.
  • Sponsorship packet v2 — once I have v1 in hand.
  • Data scrub — pass over your current asks, surface what's underleveraged.
  • Reach-rebate playbook — for Kissel, catering, A/V. The plays to run when you have my numbers in pocket.
  • AfroTech NDAs + tickets — sent through the assistant for both of you.
08 · What's next

The sprint is already on.

v1 was a sketch you could read on a slow afternoon. v2 is a sprint that started the second the call ended. The first move is your sponsorship packet hitting my inbox; mine is the rewrite landing in yours within a few days of that.

The data-lane scoping session — the 30-minute working call we named in v1 — still happens. We just stop calling it "in the next week or two." It's the moment we get the packet rewrite, the budget breakdown, and the family-services-research scoping in front of all three of us at once.

Slower than that on the foundation work. Faster than that on the gala. Same project, two clocks.

Let's make a thing happen.
Desirée Yvonne Mayon · CEO and founder, She & HER · desiree@sheandher.io